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For dogs · Skin comfort

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Soft Chews for sensitive skin, with MSM, DHA-rich algae and botanical ingredients.

Product format & packaging
A white terrier resting on an ivory fold beneath a sweeping cobalt canopy.AI visualization

  • Skin comfort

    Care for sensitive skin.

  • Skin barrier

    Support for the skin’s natural barrier.

  • Seasonal support

    Comfort through seasonal sensitivity.

Developed for
Dogs
Product format
3 g soft chew
Ingredient quantities
Per 1 Soft Chew
Explore the ingredients
Inside the formulation

An active profile.
In every chew.

With MSM, DHA-rich algae, evening primrose oil, pea flour and botanical ingredients.

Per 1 Soft Chew (3 g)

View ingredient amounts
Bone profile · Product visualisation
AI visualization

Illustrative product and ingredient imagery. Explore each ingredient through its linked profile.

Ingredients & amounts

Every ingredient.
Clearly stated.

Amounts are per Soft Chew. Follow the product’s feeding guide to determine the daily quantity.

Ingredient amountsPer 1 Soft Chew (3 g)
IngredientAmount
MSM100 mg
DHA-rich algaeSchizochytrium sp. (HuvePure® DHA); amount refers to the algae100 mg
Pea flour60 mg
Evening primrose oil50 mg
Boswellia serrata extract50 mg
Sophora japonicaDried Japanese pagoda tree50 mg
Yeast cell wallsBiolex® MB4050 mg
Bovine colostrum50 mg
Turmeric extract45 mg
Goat milk powder30 mg
Apple cider vinegar25 mg
Green tea extractTheanine-containing extract; amount refers to the extract15 mg
Rosemary extract5 mg
AI visualization
Beyond the active profile

Purposeful ingredients.
Clearly defined.

Ingredients, texture and flavour are developed together.

Explore the soft-chew format

  • No artificial flavour boosters

    We develop Soft Chews around meaty aroma and taste.

  • A defined ingredient profile

    With MSM, DHA-rich algae, evening primrose oil, pea flour and botanical ingredients.

  • Palatability by design

    We use our own palatability research platform to assess multi-ingredient formulations through taste testing.

Full composition

Inactivated brewer’s yeast, potato starch, vegetable glycerin, potato flakes, dried apple pulp, tapioca flour, refined coconut oil, hydrolyzed animal proteins (poultry, pork and beef), methylsulfonylmethane (MSM), dried Schizochytrium sp. algae (HuvePure® DHA), pea flour, evening primrose oil, dried Sophora japonica, yeast products (Biolex® MB40), bovine colostrum powder, goat milk powder, linseed cake. Technological additives: sunflower lecithin, sorbic acid, antioxidant. Sensory additives: Boswellia serrata extract, turmeric extract, acetic acid (apple cider vinegar), green tea extract, rosemary extract.

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The product format

3 grams.
Soft Chews.

Choose a standard shape from the range below with our team.

Ingredient amounts refer to one 3 g chew. Follow the product’s feeding guide for the daily quantity.

  • An individual bone-shaped soft chew with a flat cut face and natural texture.AI visualization

    Bone

    2 / 3 g

    Available unit weights

  • An individual heart-shaped soft chew with a flat cut face and natural texture.AI visualization

    Heart

    2 / 3 / 4 g

    Available unit weights

  • An individual square-shaped soft chew with a flat cut face and natural texture.AI visualization

    Square

    3 g

    Available unit weights

  • An individual cylinder-shaped soft chew with a flat cut face and natural texture.AI visualization

    Cylinder

    3 g

    Available unit weights

Ingredient amounts apply to the recipe and unit weight shown above. Other sizes have their own specification.

Standard packaging

Established packaging.
For your brand.

Start with our standard HDPE jars, available in a choice of sizes and closures.

White or black. Induction-sealed or with a tear-off band. The standard range offers the shortest packaging lead time.

  • White HDPE packaging, shown individually in a light studio setting.

    White HDPE

    Cap & induction seal

    250 / 400 / 500 / 600 ml

  • Black HDPE packaging, shown individually in a light studio setting.

    Black HDPE

    Cap & induction seal

    400 / 500 / 600 ml

  • White HDPE packaging, shown individually in a light studio setting.

    White HDPE

    Tear-off band · no induction seal

    200 / 250 / 400 ml

Caps are available in white or black, with matte or gloss finishes.

Choose the jar capacity and product fill weight together with our team.

Additional packaging optionsAvailable where a project requires a different presentation.

Transparent PET jars, printed doypacks and sachets are available to order. They have separate minimum quantities and lead times.

  • Transparent PET packaging, shown individually in a light studio setting.

    Transparent PET

    Custom jar

    200 / 300 ml

    MOQ 2,000 pieces

  • Printed doypack packaging, shown individually in a light studio setting.

    Printed doypack

    Your artwork, fully printed

    MOQ 2,000 pieces

  • Sachet packaging, shown individually in a light studio setting.

    Sachet

    Soft chews only

    MOQ 5,000 pieces

Custom-colour jars and caps: MOQ 15,000 pieces, with a lead time of 8 weeks. Lead times start after artwork approval and may vary with component availability.

From recipe to your brand

Our recipe.
Your branded product.

Start with Itch Support. Our team supports the product specification, packaging and label artwork for your brand.

Clear product information.

Review the composition, feeding guide and technical documentation with our team.

Label and artwork support.

Our graphic designer helps with label copy, dielines, print-ready files and label printing.

A team behind the product.

A project manager and R&D technologist support your project. Repeat orders with unchanged label artwork take up to four weeks. Packaging lead times are agreed separately.

Additional development capabilitiesFor projects that need a different recipe.

Our R&D team can discuss recipe adjustments and branded ingredients when your project calls for them.

Changes to a recipe require a separate specification and development assessment.

Custom formulation
From 650 kg per formula
Custom project timing
Up to 6 weeksPackaging lead times are considered separately.

Packaging lead times start after artwork approval and may vary with component availability. Custom-colour jars and caps have an eight-week lead time.

Branded ingredient capabilities

For a custom recipe, we can discuss ingredients from these specialist suppliers.

Biolex® MB40
Brewer’s yeast cell walls
DigeZyme®
Enzyme blend
Curcugen® / CurcuVET® / Curcumin C3 Complex®
Turmeric extracts
Lalmin®
Selenium yeast
BioPerine®
Black pepper extract
Calsporin®
Probiotic
Colartix® B
Collagen & chondroitin matrix
BIO-MOS® / Actigen®
MOS
Biothrive®
Plasma & probiotic
TruPet™ C
Postbiotic
Lallemand branded ingredients
Selection subject to formulation requirements
ADM PRIOME® branded ingredients
Selection subject to formulation requirements
Nuvicol®
Native type II collagen
Pep2Dia®
Bioactive whey peptides
AstaReal®
Natural astaxanthin
Lactium®
Milk protein hydrolysate
HuvePure® DHA
Microalgae DHA
Ovopet®
Eggshell membrane
Itch Support

A closer look at this product.

Request the product details and discuss standard packaging, order quantities and lead times with our team.

Enquire about this product