The Fluffy Friends Lab blog
Ideas worth
building on.
A closer look at the decisions behind better pet products. Formulation, testing and the thinking that connects a range.
Formulation & evidence · 3 min read
An ingredient list is a starting point.
A more useful formula review connects the named ingredients, the finished product and the evidence behind the question you want answered.
Read the articleMore to explore
Product development · 3 min read
What does a palatability result tell you?
Before comparing percentages, look at the question, the animals, the products and the way the test was run.
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Range planning · 3 min read
Give every product a reason to be in your range.
A practical approach to choosing a first collection with clear roles, useful differences and room to develop.
Read the articlePut your ideas into practice
You don’t need every answer to start.
Tell us what you have in mind. We’ll help connect the product, format and presentation.