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Powder supplements · Dogs & cats

Part of the bowl.
Made for
your brand.

Powder supplements that fit into the feeding routine. Defined recipes, developed and manufactured for your brand.

Fine beige powder in a white measuring scoopAI visualization
Close-up of a tabby cat eating wet food with a little powder in an ivory bowlAI visualization
01 / A familiar routine

A small addition.
A familiar meal.

A measured portion mixed into wet food makes supplementation part of feeding time. Another way to offer daily support, without introducing a separate treat.

  1. 01

    Measure.

    Follow the selected recipe’s serving guide.

  2. 02

    Mix.

    Mix the portion into wet food.

  3. 03

    Serve.

    Offer the prepared meal as directed.

The feeding experience belongs in development.

Our own palatability research platform supports multi-ingredient taste testing. Together with flavour-masking expertise, it helps our team consider how a formulation will be offered and experienced.

Our R&D approach
The powder collection

Choose the powder.
Build your range.

Find a recipe for your range, then discuss its specification and packaging with our team.

Dog life stages

A formula for each life stage.

Puppy, Adult and Senior. Three distinct recipes, built around different stages of a dog's life.

  • Puppy powder — sample-label jar

    Healthy growth

    Puppy

    Taurine, bovine collagen and chicory inulin in a blend for growing puppies.

    Explore formula
  • Adult powder — sample-label jar

    Everyday vitality

    Adult

    L-carnitine, glucosamine sulfate and linseed oil powder for an adult dog's routine.

    Explore formula
  • Senior powder — sample-label jar

    Ageing well

    Senior

    GOS and bovine collagen in a senior-focused formulation.

    Explore formula
Cat formulas

Feline needs. Focused formulas.

Eight powder recipes for a feline range, from everyday wellbeing to specific support needs.

  • Mobility Support powder — sample-label jar

    Joint & mobility

    Mobility Support

    A mix-in option for everyday feline mobility support.

    Explore formula
  • Daily Vitality powder — sample-label jar

    Daily wellbeing

    Daily Vitality

    A powder for cats’ daily wellbeing.

    Explore formula
  • Hairball Control powder — sample-label jar

    Hairball care

    Hairball Control

    Targeted hairball support as part of the feeding routine.

    Explore formula
  • Probiotic Balance powder — sample-label jar

    Digestive care

    Probiotic Balance

    A powder for cats’ digestion and gut balance.

    Explore formula
  • Shiny Coat powder — sample-label jar

    Skin & coat

    Shiny Coat

    A powder for cats’ skin and coat care.

    Explore formula
  • Urinary & Kidney Support powder — sample-label jar

    Urinary care

    Urinary & Kidney Support

    Targeted urinary and kidney support for cats.

    Explore formula
  • Inflammation Support powder — sample-label jar

    Inflammatory balance

    Inflammation Support

    Support for a healthy inflammatory response.

    Explore formula
  • Liver & Detox Support powder — sample-label jar

    Liver care

    Liver & Detox Support

    A powder for daily liver care in cats.

    Explore formula
02 / Ingredient breadth

One ingredient. Or a considered blend.

Kelp Powder for dogs and cats, or Advanced Dental Care Powder for dogs. Choose a single marine ingredient or a blend with fibre and botanicals.

  • Single ingredient.
    Kelp Powder — sample-label jar

    Kelp Powder

    Pure Ascophyllum nodosum seaweed for a daily oral-care routine.

    Explore formula

    One marine ingredient

    Ascophyllum nodosumSeaweed
  • Considered blend.
    Advanced Dental Care Powder — sample-label jar

    Advanced Dental Care Powder

    Seaweed, spirulina, inulin and botanicals in a broader dental blend.

    Explore formula

    Selected ingredients in the blend

    • Seaweed
    • Chicory inulin
    • Brewer’s yeast
    • Peppermint

Each recipe has its own composition and feeding guide.

Behind the finished powder

A blend.
With a team
behind it.

From powder blending to product documentation, the work behind the jar gives your brand a clear basis for choosing a finished product.

Formulation & blending.

Powder blending is part of our manufacturing capabilities, supported by formulation development and process optimisation.

Traceable from the start.

Batch traceability connects raw materials with the finished product. Regular third-party laboratory testing supports our quality work.

A defined specification.

Review the composition, feeding guide and technical documentation for your chosen recipe.

03 / A complete product

The serving is
part of the product.

Choose a powder, then match its scoop and packaging to the feeding guide.

A measuring scoop.
Included.

Available scoop volumes for our powder products.

1 ml
Small scoop
2 ml
Medium scoop
4 ml
Large scoop

Scoop volume and powder weight are different measures. The selected recipe’s specification determines the serving guide and scoop choice.

Standard jars. Your artwork.

White or black caps · Matte or gloss

White HDPE jar, Cap & induction seal

White HDPE

Cap & induction seal

250 / 400 / 500 / 600 ml
Black HDPE jar, Cap & induction seal

Black HDPE

Cap & induction seal

400 / 500 / 600 ml
White HDPE jar, Tear-off band · No induction seal

White HDPE

Tear-off band · No induction seal

200 / 250 / 400 ml
Looking for a different pack?Additional options, when your project needs them.

Transparent PET jars, printed doypacks and coloured jars or caps are available as additional packaging options. Minimum quantities and lead times depend on the selected format.

Discuss packaging options
Your next product

Choose the powder.
Make it your brand.

Start with a product from the range. Our team can take you through its specification, standard packaging, label artwork and order requirements.

We can also discuss a custom powder recipe.