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Soft Chews · Dogs & cats

Soft chews.
Made for
your brand.

Soft Chews for dogs and cats, from daily supplements to training rewards. Explore the recipes and ingredients behind them.

Dog formulas Cat formulas
Explore the format Shapes & packaging
Heart and bone soft chews with flat cut faces and a naturally textured brown surface on a light background.AI visualization
Why soft chews

Small chew.
Serious formulation.

Functional ingredients, a familiar way to give them, and a carefully developed texture. Three reasons to consider the soft-chew format.

A heart-shaped soft chew in two complementary pieces, showing flat cut faces and its compact interior.AI visualization
01 / Functional ingredients

More than a treat.
A defined formulation.

Bring several functional ingredients together in one chew. Each recipe has its own active profile, with declared amounts per piece.

11declared
actives
For dogs · 3 g Soft Chew

Hip & Joint Support PREMIUM

Glucosamine, MSM, Colartix® bovine collagen and botanical extracts.

Explore the active profile
4declared
actives
For cats · 2 g Soft Chew

Shiny Coat

Ascophyllum nodosum, fish collagen, DHA-rich algae and biotin.

Explore the active profile

Follow the feeding guide for your chosen recipe.

02 / The daily routine

A supplement.
A familiar moment.

A soft, ready-to-give piece brings the supplement into the treat routine. No powder to measure or mix into a meal.

Choose the recipe.
Follow its feeding guidance.

Close-up of a dog taking a small, flat-faced bone-shaped soft chew from a woman's handAI visualization

Find the formula.
For your range.

Choose an established recipe, with a defined active profile and product specification. Ready to become part of your brand’s range.

For dogs

Bone-shaped soft chews

17 catalogue formulations

For cats

Heart-shaped soft chews

8 catalogue formulations

All eight cat formulations are also available as powders for mixing into wet food. Explore cat powders

Start with a recipe and standard packaging. We can discuss further development if your project needs it. Explore standard packaging

03 / The physical form

Cold extrusion.
Considered down to the cut.

The recipe is only part of the product. Texture, shape and unit weight are developed together to create the finished chew.

  1. 01

    Blend the recipe.

    Dose and mix the selected ingredients before forming the chew.

    The ingredient blend
  2. 02

    Extrude & form.

    Cold extrusion shapes the ingredient blend into Soft Chews.

    The texture & profile
  3. 03

    Cut to the unit.

    The formed blend is cut into pieces of the weight specified for the recipe.

    The finished piece
Quality-checked ingredients
Batch traceability
Regular external testing
Our quality approach
The product format

Familiar shapes.
Considered details.

Bone profiles for dogs. Hearts for cats. Flat-cut faces and a compact, chewable texture give our soft-chew range its distinctive form.

Standard shapes are the starting point for your product. The shape and unit weight follow the selected recipe’s specification; our range also includes square and cylindrical profiles.

  • An individual bone-shaped soft chew with a flat cut face and natural texture.AI visualization

    Bone

    2 / 3 g

    Available unit weights

  • An individual heart-shaped soft chew with a flat cut face and natural texture.AI visualization

    Heart

    2 / 3 / 4 g

    Available unit weights

  • An individual square-shaped soft chew with a flat cut face and natural texture.AI visualization

    Square

    3 g

    Available unit weights

  • An individual cylinder-shaped soft chew with a flat cut face and natural texture.AI visualization

    Cylinder

    3 g

    Available unit weights

Choose the shape and unit weight for your recipe with our team.

Custom shapes, on requestAn option for projects that need a different shape.

We can also discuss developing a custom shape for your brand. This is an additional development option, agreed individually with our team. Standard catalogue shapes remain the default.

Standard packaging

Established packaging.
For your brand.

Start with our standard HDPE jars, available in a choice of sizes and closures.

White or black. Induction-sealed or with a tear-off band. The standard range offers the shortest packaging lead time.

  • White HDPE packaging, shown individually in a light studio setting.

    White HDPE

    Cap & induction seal

    250 / 400 / 500 / 600 ml

  • Black HDPE packaging, shown individually in a light studio setting.

    Black HDPE

    Cap & induction seal

    400 / 500 / 600 ml

  • White HDPE packaging, shown individually in a light studio setting.

    White HDPE

    Tear-off band · no induction seal

    200 / 250 / 400 ml

Caps are available in white or black, with matte or gloss finishes.

Choose the jar capacity and product fill weight together with our team.

Additional packaging optionsAvailable where a project requires a different presentation.

Transparent PET jars, printed doypacks and sachets are available to order. They have separate minimum quantities and lead times.

  • Transparent PET packaging, shown individually in a light studio setting.

    Transparent PET

    Custom jar

    200 / 300 ml

    MOQ 2,000 pieces

  • Printed doypack packaging, shown individually in a light studio setting.

    Printed doypack

    Your artwork, fully printed

    MOQ 2,000 pieces

  • Sachet packaging, shown individually in a light studio setting.

    Sachet

    Soft chews only

    MOQ 5,000 pieces

Custom-colour jars and caps: MOQ 15,000 pieces, with a lead time of 8 weeks. Lead times start after artwork approval and may vary with component availability.

From recipe to your brand

Our recipe.
Your branded product.

Choose one of our recipes. We help you prepare the specification, packaging and artwork for your product.

Clear product information.

Review the composition, feeding guide and technical documentation with our team.

Label and artwork support.

Our graphic designer helps with label copy, dielines, print-ready files and label printing.

A team behind the product.

A project manager and R&D technologist support your project. Repeat orders with unchanged label artwork take up to four weeks. Packaging lead times are agreed separately.

Additional development capabilitiesFor projects that need a different recipe.

Our R&D team can discuss recipe adjustments and branded ingredients when your project calls for them.

Changes to a recipe require a separate specification and development assessment.

Custom formulation
From 650 kg per formula
Custom project timing
Up to 6 weeksPackaging lead times are considered separately.

Packaging lead times start after artwork approval and may vary with component availability. Custom-colour jars and caps have an eight-week lead time.

Branded ingredient capabilities

For a custom recipe, we can discuss ingredients from these specialist suppliers.

Biolex® MB40
Brewer’s yeast cell walls
DigeZyme®
Enzyme blend
Curcugen® / CurcuVET® / Curcumin C3 Complex®
Turmeric extracts
Lalmin®
Selenium yeast
BioPerine®
Black pepper extract
Calsporin®
Probiotic
Colartix® B
Collagen & chondroitin matrix
BIO-MOS® / Actigen®
MOS
Biothrive®
Plasma & probiotic
TruPet™ C
Postbiotic
Lallemand branded ingredients
Selection subject to formulation requirements
ADM PRIOME® branded ingredients
Selection subject to formulation requirements
Nuvicol®
Native type II collagen
Pep2Dia®
Bioactive whey peptides
AstaReal®
Natural astaxanthin
Lactium®
Milk protein hydrolysate
HuvePure® DHA
Microalgae DHA
Ovopet®
Eggshell membrane
Your next product

Find the right formula for your range.

Choose the recipes that interest you, then discuss their specifications and standard packaging with our team.

Browse formulas Request product details