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For dogs · Training & everyday vitality

Functional
Training Treats

Small Soft Chews for training, with poultry meal, glucosamine, bovine collagen and MSM.

Product format & packaging
A border collie watching a small reward in a hand beside a folded cobalt sculpture.AI visualization

  • Training-friendly size

    Bite-size rewards for practising new cues.

  • High palatability

    A soft texture and taste-led reward format.

  • Joint support

    Care for everyday joint comfort.

Developed for
Dogs
Product format
2 g soft chew
Ingredient quantities
Per 1 Soft Chew
Explore the ingredients
Inside the formulation

An active profile.
In every chew.

Each 2 g training chew combines calcium carbonate, glucosamine, bovine collagen, MSM, mussel meal and vitamins C and E.

Per 1 Soft Chew (2 g)

View ingredient amounts
Bone profile · Product visualisation
AI visualization

Illustrative product and ingredient imagery. Explore each ingredient through its linked profile.

Ingredients & amounts

Every ingredient.
Clearly stated.

Amounts are per Soft Chew. Follow the product’s feeding guide to determine the daily quantity.

Ingredient amountsPer 1 Soft Chew (2 g)
IngredientAmount
Calcium carbonate30 mg
Glucosamine30 mg
Bovine collagen20 mg
MSM10 mg
Vitamin CAscorbic acid5 mg
Green-lipped mussel4 mg
Vitamin EAll-rac-tocopheryl acetate0.5 mg
AI visualization
Beyond the active profile

Purposeful ingredients.
Clearly defined.

Ingredients, texture and flavour are developed together.

Explore the soft-chew format

  • No artificial flavour boosters

    We develop Soft Chews around meaty aroma and taste.

  • A defined ingredient profile

    Each 2 g training chew combines calcium carbonate, glucosamine, bovine collagen, MSM, mussel meal and vitamins C and E.

  • Palatability by design

    We use our own palatability research platform to assess multi-ingredient formulations through taste testing.

Full composition

Poultry meal, potato starch, vegetable glycerin, inactivated brewer’s yeast, dried apple pulp, refined coconut oil, salmon oil, hydrolyzed animal proteins (poultry, pork and beef), calcium carbonate, glucosamine from animal tissues, bovine collagen, methylsulfonylmethane (MSM), mollusc meal. Technological additives: sunflower lecithin, sorbic acid, antioxidant. Nutritional additives: vitamin C, vitamin E.

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The product format

2 grams.
Soft Chews.

Choose a standard shape from the range below with our team.

Ingredient amounts refer to one 2 g chew. Follow the product’s feeding guide for the daily quantity.

  • An individual bone-shaped soft chew with a flat cut face and natural texture.AI visualization

    Bone

    2 / 3 g

    Available unit weights

  • An individual heart-shaped soft chew with a flat cut face and natural texture.AI visualization

    Heart

    2 / 3 / 4 g

    Available unit weights

  • An individual square-shaped soft chew with a flat cut face and natural texture.AI visualization

    Square

    3 g

    Available unit weights

  • An individual cylinder-shaped soft chew with a flat cut face and natural texture.AI visualization

    Cylinder

    3 g

    Available unit weights

Ingredient amounts apply to the recipe and unit weight shown above. Other sizes have their own specification.

Standard packaging

Established packaging.
For your brand.

Start with our standard HDPE jars, available in a choice of sizes and closures.

White or black. Induction-sealed or with a tear-off band. The standard range offers the shortest packaging lead time.

  • White HDPE packaging, shown individually in a light studio setting.

    White HDPE

    Cap & induction seal

    250 / 400 / 500 / 600 ml

  • Black HDPE packaging, shown individually in a light studio setting.

    Black HDPE

    Cap & induction seal

    400 / 500 / 600 ml

  • White HDPE packaging, shown individually in a light studio setting.

    White HDPE

    Tear-off band · no induction seal

    200 / 250 / 400 ml

Caps are available in white or black, with matte or gloss finishes.

Choose the jar capacity and product fill weight together with our team.

Additional packaging optionsAvailable where a project requires a different presentation.

Transparent PET jars, printed doypacks and sachets are available to order. They have separate minimum quantities and lead times.

  • Transparent PET packaging, shown individually in a light studio setting.

    Transparent PET

    Custom jar

    200 / 300 ml

    MOQ 2,000 pieces

  • Printed doypack packaging, shown individually in a light studio setting.

    Printed doypack

    Your artwork, fully printed

    MOQ 2,000 pieces

  • Sachet packaging, shown individually in a light studio setting.

    Sachet

    Soft chews only

    MOQ 5,000 pieces

Custom-colour jars and caps: MOQ 15,000 pieces, with a lead time of 8 weeks. Lead times start after artwork approval and may vary with component availability.

From recipe to your brand

Our recipe.
Your branded product.

Start with Functional Training Treats. Our team supports the product specification, packaging and label artwork for your brand.

Clear product information.

Review the composition, feeding guide and technical documentation with our team.

Label and artwork support.

Our graphic designer helps with label copy, dielines, print-ready files and label printing.

A team behind the product.

A project manager and R&D technologist support your project. Repeat orders with unchanged label artwork take up to four weeks. Packaging lead times are agreed separately.

Additional development capabilitiesFor projects that need a different recipe.

Our R&D team can discuss recipe adjustments and branded ingredients when your project calls for them.

Changes to a recipe require a separate specification and development assessment.

Custom formulation
From 650 kg per formula
Custom project timing
Up to 6 weeksPackaging lead times are considered separately.

Packaging lead times start after artwork approval and may vary with component availability. Custom-colour jars and caps have an eight-week lead time.

Branded ingredient capabilities

For a custom recipe, we can discuss ingredients from these specialist suppliers.

Biolex® MB40
Brewer’s yeast cell walls
DigeZyme®
Enzyme blend
Curcugen® / CurcuVET® / Curcumin C3 Complex®
Turmeric extracts
Lalmin®
Selenium yeast
BioPerine®
Black pepper extract
Calsporin®
Probiotic
Colartix® B
Collagen & chondroitin matrix
BIO-MOS® / Actigen®
MOS
Biothrive®
Plasma & probiotic
TruPet™ C
Postbiotic
Lallemand branded ingredients
Selection subject to formulation requirements
ADM PRIOME® branded ingredients
Selection subject to formulation requirements
Nuvicol®
Native type II collagen
Pep2Dia®
Bioactive whey peptides
AstaReal®
Natural astaxanthin
Lactium®
Milk protein hydrolysate
HuvePure® DHA
Microalgae DHA
Ovopet®
Eggshell membrane
Functional Training Treats

A closer look at this product.

Request the product details and discuss standard packaging, order quantities and lead times with our team.

Enquire about this product