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For cats · Everyday feline wellbeing

Daily
Vitality

A soft-chew formula for everyday feline wellbeing, with taurine, vitamins, zinc bisglycinate and L-selenomethionine.

Product format & packaging
A cinnamon-coloured cat stepping forward in front of a radial cobalt-and-aqua glass sculpture.AI visualization

  • Everyday vitality

    Care for daily feline wellbeing.

  • Immune support

    Support for natural defences.

  • Skin & coat

    Care for healthy skin and a glossy coat.

Developed for
Cats
Product format
2 g soft chew
Ingredient quantities
Per 1 Soft Chew
Explore the ingredients
Inside the formulation

An active profile.
In every chew.

With taurine, vitamins C, E and B12, zinc bisglycinate and selenomethionine.

Per 1 Soft Chew (2 g)

View ingredient amounts
Heart profile · Product visualisation
AI visualization

Illustrative product and ingredient imagery. Explore each ingredient through its linked profile.

Ingredients & amounts

Every ingredient.
Clearly stated.

Amounts are per Soft Chew. Follow the product’s feeding guide to determine the daily quantity.

Ingredient amountsPer 1 Soft Chew (2 g)
IngredientAmount
Taurine200 mg
Vitamin C20 mg
Zinc bisglycinate4 mg
Vitamin E2.5 mg
Vitamin B12Cyanocobalamin1 mg
L-selenomethionine0.4 mg
Vitamin D3Cholecalciferol0.2 mg
AI visualization
Beyond the active profile

Purposeful ingredients.
Clearly defined.

Ingredients, texture and flavour are developed together.

Explore the soft-chew format

  • A considered soft-chew format

    Compact Soft Chews for cats. Each piece weighs 2 g.

  • A defined ingredient profile

    With taurine, vitamins C, E and B12, zinc bisglycinate and selenomethionine.

  • Palatability by design

    We use our own palatability research platform to assess multi-ingredient formulations through taste testing.

Full composition

Inactivated brewer’s yeast, potato starch, vegetable glycerin, potato flakes, dried apple pulp, hydrolysed animal proteins (fish and beef), tapioca flour, refined coconut oil, salmon oil, linseed cake. Technological additives: sunflower lecithin, sorbic acid, antioxidant. Nutritional additives: taurine, vitamin C, zinc, vitamin E, vitamin B12, vitamin A, L-selenomethionine, vitamin D3.

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The product format

2 grams.
Soft Chews.

Choose a standard shape from the range below with our team.

Ingredient amounts refer to one 2 g chew. Follow the product’s feeding guide for the daily quantity.

  • An individual heart-shaped soft chew with a flat cut face and natural texture.AI visualization

    Heart

    2 / 3 / 4 g

    Available unit weights

  • An individual bone-shaped soft chew with a flat cut face and natural texture.AI visualization

    Bone

    2 / 3 g

    Available unit weights

  • An individual square-shaped soft chew with a flat cut face and natural texture.AI visualization

    Square

    3 g

    Available unit weights

  • An individual cylinder-shaped soft chew with a flat cut face and natural texture.AI visualization

    Cylinder

    3 g

    Available unit weights

Ingredient amounts apply to the recipe and unit weight shown above. Other sizes have their own specification.

Standard packaging

Established packaging.
For your brand.

Start with our standard HDPE jars, available in a choice of sizes and closures.

White or black. Induction-sealed or with a tear-off band. The standard range offers the shortest packaging lead time.

  • White HDPE packaging, shown individually in a light studio setting.

    White HDPE

    Cap & induction seal

    250 / 400 / 500 / 600 ml

  • Black HDPE packaging, shown individually in a light studio setting.

    Black HDPE

    Cap & induction seal

    400 / 500 / 600 ml

  • White HDPE packaging, shown individually in a light studio setting.

    White HDPE

    Tear-off band · no induction seal

    200 / 250 / 400 ml

Caps are available in white or black, with matte or gloss finishes.

Choose the jar capacity and product fill weight together with our team.

Additional packaging optionsAvailable where a project requires a different presentation.

Transparent PET jars, printed doypacks and sachets are available to order. They have separate minimum quantities and lead times.

  • Transparent PET packaging, shown individually in a light studio setting.

    Transparent PET

    Custom jar

    200 / 300 ml

    MOQ 2,000 pieces

  • Printed doypack packaging, shown individually in a light studio setting.

    Printed doypack

    Your artwork, fully printed

    MOQ 2,000 pieces

  • Sachet packaging, shown individually in a light studio setting.

    Sachet

    Soft chews only

    MOQ 5,000 pieces

Custom-colour jars and caps: MOQ 15,000 pieces, with a lead time of 8 weeks. Lead times start after artwork approval and may vary with component availability.

From recipe to your brand

Our recipe.
Your branded product.

Start with Daily Vitality. Our team supports the product specification, packaging and label artwork for your brand.

Clear product information.

Review the composition, feeding guide and technical documentation with our team.

Label and artwork support.

Our graphic designer helps with label copy, dielines, print-ready files and label printing.

A team behind the product.

A project manager and R&D technologist support your project. Repeat orders with unchanged label artwork take up to four weeks. Packaging lead times are agreed separately.

Additional development capabilitiesFor projects that need a different recipe.

Our R&D team can discuss recipe adjustments and branded ingredients when your project calls for them.

Changes to a recipe require a separate specification and development assessment.

Custom formulation
From 650 kg per formula
Custom project timing
Up to 6 weeksPackaging lead times are considered separately.

Packaging lead times start after artwork approval and may vary with component availability. Custom-colour jars and caps have an eight-week lead time.

Branded ingredient capabilities

For a custom recipe, we can discuss ingredients from these specialist suppliers.

Biolex® MB40
Brewer’s yeast cell walls
DigeZyme®
Enzyme blend
Curcugen® / CurcuVET® / Curcumin C3 Complex®
Turmeric extracts
Lalmin®
Selenium yeast
BioPerine®
Black pepper extract
Calsporin®
Probiotic
Colartix® B
Collagen & chondroitin matrix
BIO-MOS® / Actigen®
MOS
Biothrive®
Plasma & probiotic
TruPet™ C
Postbiotic
Lallemand branded ingredients
Selection subject to formulation requirements
ADM PRIOME® branded ingredients
Selection subject to formulation requirements
Nuvicol®
Native type II collagen
Pep2Dia®
Bioactive whey peptides
AstaReal®
Natural astaxanthin
Lactium®
Milk protein hydrolysate
HuvePure® DHA
Microalgae DHA
Ovopet®
Eggshell membrane
Daily Vitality

A closer look at this product.

Request the product details and discuss standard packaging, order quantities and lead times with our team.

Enquire about this product