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For cats · Skin & coat support

Shiny
Coat

Daily soft chews for cats, formulated to support a glossy coat, the skin barrier and seasonal shedding.

Product format & packaging
Visualization of a Shiny Coat sample jar with three heart-shaped soft chews.
Sample jar · 180 gApproximately 90 heart soft chews

  • Glossy coat

    Support for a healthy-looking coat.

  • Skin barrier

    Support for the skin barrier and comfort.

  • Shedding support

    Support during seasonal shedding.

Developed for
Cats
Product format
2 g soft chew
Active profile
4 declared ingredients
Explore the ingredients
Inside the formulation

Four actives.
Clearly defined.

Ascophyllum nodosum, fish collagen, DHA-rich Schizochytrium sp. algae and biotin, with amounts declared for every 2 g soft chew.

All four active ingredients

Per 1 soft chew (2 g)

Heart profile · Soft chews for cats

  • Algae

    Ascophyllum nodosum

    250 mg

  • Fish collagen

    200 mg

  • Algae rich in DHA

    40.5 mg

  • Biotin

    0.5 mg

AI visualization

One chew. A defined active profile.
These amounts describe one 2 g soft chew. Daily feeding guidance is specified separately.

Illustrative product and ingredient photography.

Algae rich in DHA
40.5 mg refers to dried Schizochytrium sp. algae, not to pure DHA.

Beyond the active profile

Made for cats.
Considered in detail.

A recipe for cats, in a small Soft Chews format developed with taste in mind.

Explore the soft-chew format

  • A considered soft-chew format

    Compact Soft Chews for cats. Each piece weighs 2 g.

  • Palatability by design

    We use our own palatability research platform to assess multi-ingredient formulations through taste testing.

  • A clear product specification

    See the full composition, feeding guide and packaging options for your product.

Full composition

Inactivated brewer’s yeast, potato starch, vegetable glycerin, dried Ascophyllum nodosum algae, fish collagen, potato flakes, dried apple pulp, hydrolysed animal proteins (fish and beef), refined coconut oil, salmon oil, tapioca flour, dried Schizochytrium sp. algae, linseed cake. Technological additives: sunflower lecithin, sorbic acid, antioxidant. Nutritional additives: biotin.

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The product format

2 grams.
Soft Chews.

Choose a standard shape from the range below with our team. The sample pack shown above contains 180 g — approximately 90 chews.

Ingredient amounts refer to one 2 g chew. Follow the product’s feeding guide for the daily quantity.

  • An individual heart-shaped soft chew with a flat cut face and natural texture.AI visualization

    Heart

    2 / 3 / 4 g

    Available unit weights

  • An individual bone-shaped soft chew with a flat cut face and natural texture.AI visualization

    Bone

    2 / 3 g

    Available unit weights

  • An individual square-shaped soft chew with a flat cut face and natural texture.AI visualization

    Square

    3 g

    Available unit weights

  • An individual cylinder-shaped soft chew with a flat cut face and natural texture.AI visualization

    Cylinder

    3 g

    Available unit weights

Ingredient amounts apply to the recipe and unit weight shown above. Other sizes have their own specification.

Standard packaging

Established packaging.
For your brand.

Start with our standard HDPE jars, available in a choice of sizes and closures.

White or black. Induction-sealed or with a tear-off band. The standard range offers the shortest packaging lead time.

  • White HDPE packaging, shown individually in a light studio setting.

    White HDPE

    Cap & induction seal

    250 / 400 / 500 / 600 ml

  • Black HDPE packaging, shown individually in a light studio setting.

    Black HDPE

    Cap & induction seal

    400 / 500 / 600 ml

  • White HDPE packaging, shown individually in a light studio setting.

    White HDPE

    Tear-off band · no induction seal

    200 / 250 / 400 ml

Caps are available in white or black, with matte or gloss finishes.

Choose the jar capacity and product fill weight together with our team.

Additional packaging optionsAvailable where a project requires a different presentation.

Transparent PET jars, printed doypacks and sachets are available to order. They have separate minimum quantities and lead times.

  • Transparent PET packaging, shown individually in a light studio setting.

    Transparent PET

    Custom jar

    200 / 300 ml

    MOQ 2,000 pieces

  • Printed doypack packaging, shown individually in a light studio setting.

    Printed doypack

    Your artwork, fully printed

    MOQ 2,000 pieces

  • Sachet packaging, shown individually in a light studio setting.

    Sachet

    Soft chews only

    MOQ 5,000 pieces

Custom-colour jars and caps: MOQ 15,000 pieces, with a lead time of 8 weeks. Lead times start after artwork approval and may vary with component availability.

From recipe to your brand

Our recipe.
Your branded product.

Start with Shiny Coat. Our team supports the product specification, packaging and label artwork for your brand.

Clear product information.

Review the composition, feeding guide and technical documentation with our team.

Label and artwork support.

Our graphic designer helps with label copy, dielines, print-ready files and label printing.

A team behind the product.

A project manager and R&D technologist support your project. Repeat orders with unchanged label artwork take up to four weeks. Packaging lead times are agreed separately.

Additional development capabilitiesFor projects that need a different recipe.

Our R&D team can discuss recipe adjustments and branded ingredients when your project calls for them.

Changes to a recipe require a separate specification and development assessment.

Custom formulation
From 650 kg per formula
Custom project timing
Up to 6 weeksPackaging lead times are considered separately.

Packaging lead times start after artwork approval and may vary with component availability. Custom-colour jars and caps have an eight-week lead time.

Branded ingredient capabilities

For a custom recipe, we can discuss ingredients from these specialist suppliers.

Biolex® MB40
Brewer’s yeast cell walls
DigeZyme®
Enzyme blend
Curcugen® / CurcuVET® / Curcumin C3 Complex®
Turmeric extracts
Lalmin®
Selenium yeast
BioPerine®
Black pepper extract
Calsporin®
Probiotic
Colartix® B
Collagen & chondroitin matrix
BIO-MOS® / Actigen®
MOS
Biothrive®
Plasma & probiotic
TruPet™ C
Postbiotic
Lallemand branded ingredients
Selection subject to formulation requirements
ADM PRIOME® branded ingredients
Selection subject to formulation requirements
Nuvicol®
Native type II collagen
Pep2Dia®
Bioactive whey peptides
AstaReal®
Natural astaxanthin
Lactium®
Milk protein hydrolysate
HuvePure® DHA
Microalgae DHA
Ovopet®
Eggshell membrane
Shiny Coat

A closer look at this product.

Request the product details and discuss standard packaging, order quantities and lead times with our team.

Enquire about this product