European Private Label Supplement Manufacturer
Private Label Supplements for Dogs & Cats
Soft chews, powders and functional formulas manufactured in Europe for your brand — with ready-to-launch concepts and Custom R&D support.
Made in EU
Private Label
Custom R&D
Low minimum orders (MOQ)
Start a conversation
What do you have in mind?
A quick question or a product in mind? Start here.
Product formats
Functional pet supplement
formats for your brand
Two ways to launch
Start fast or build something custom
Start with a developed formula or bring us your own brief. We connect product development, packaging and production around your brand.
Explore by animal / need
Find the right direction
for your product line
Start with the animal or explore a functional need.
Private label process
From brief to
reorder-ready product.
A clear private label workflow guided by our team — from product direction and formula route to packaging, production quality and repeat supply.
YOUR PRODUCT, TAKING SHAPEScroll to follow the journey
01—02DirectionA clear
A clear
direction.
- 01
Brief & direction
Clarify product idea, animal, format and market goal.
- 02
Formula route
Choose ready-to-launch or define a Custom R&D path.
03—04DevelopmentMake it
Make it
yours.
- 03
Samples & feedback
Review product direction, texture and sample experience.
- 04
Label & packaging
Prepare packaging direction and regulatory-friendly communication.
05—06SupplyReady for
Ready for
what’s next.
- 05
Production & quality
Manufacture, pack and quality-check with traceability.
- 06
Reorder & scale
Move from first batch to repeatable supply.
Guided by our R&D, project management,
production and QA teams.
Why Fluffy
Why brands work with Fluffy Friends Lab
A European manufacturing partner for brands that need proven formats, quality documentation and practical launch support.
European manufacturing
Real production behind
your private label line
From soft chews and powders to packing, documentation and reorders — your project is supported by a dedicated manufacturing team in Europe.
See how we workSupplement-first approach
Functional formulas built around selected active ingredients, clear benefits and daily routines.
Quality documentation
Traceability, documentation support and responsible claim direction for serious brands.
Flexible MOQ
Commercial launch support for first runs, market tests and scale-up planning.
Project support
A practical team helping brands move from brief and formula selection to launch and reorders.
- GMP+ certified
- FDA-registered facility
- Independent lab tested
- European sourced
Formula concepts
Example formulas you can launch under your brand
Explore selected catalogue recipes and Norwegian salmon oil. Compare the ingredients, format and presentation for your brand. Packaging shown is illustrative.
- MSM
- Bovine collagen
- Chondroitin
Hip & Joint Support
A joint-care recipe combining MSM, bovine collagen and chondroitin sulfate.
- Green tea
- Inulin
- Chlorella
Dental Sticks
A ridged dental stick with green tea extract, inulin and mint oil for daily oral-care routines.
- Collagen
- GOS
- Milk thistle
Senior Powder
A senior-dog powder with bovine collagen, GOS, hemp seed cake and milk thistle seed extract.
- Inulin
- GOS
- L. reuteri
Probiotic Balance
A gut-balance recipe for cats with chicory inulin, GOS and Limosilactobacillus reuteri.
- Salmon oil
- Norwegian origin
- Pump bottle
Omega-3 Oil
100% Norwegian salmon oil for dogs and cats, available in 250 and 500 ml bottles for your brand.
- Valerian
- L-Tryptophan
- Ashwagandha
Calming Support
A calming-focused recipe for travel, changes in routine and everyday unsettled moments.
- B. velezensis
- Enzyme complex
- FOS
Digestive Support
A digestive-care recipe with Bacillus velezensis, enzymes and prebiotic FOS.
- Pep2Dia
- Psyllium
- L-Carnitine
Weight Management
A weight-care profile built around Pep2Dia, psyllium husk, inulin and L-carnitine.
- Fish collagen
- DHA-rich algae
- Biotin
Shiny Coat
A coat-care powder with Ascophyllum nodosum, fish collagen, DHA-rich algae and biotin.
Knowledge for pet supplement brands
Resources for private label pet supplement brands
Practical articles for private label teams planning functional pet supplement concepts, packaging decisions and credible product positioning.
View all articles
An ingredient list is a starting point.
A more useful formula review connects the named ingredients, the finished product and the evidence behind the question you want answered.
Read article
What does a palatability result tell you?
Before comparing percentages, look at the question, the animals, the products and the way the test was run.
Read article
Give every product a reason to be in your range.
A practical approach to choosing a first collection with clear roles, useful differences and room to develop.
Read articleStart a project
Ready to launch your
pet supplement line?
Tell us what you want to create and we will help you choose the right format, formula path and next step.